Barely Surviving the Marketing Apocalypse? Take It from the Big Brands
Steve Jobs, the mind behind the success of Apple, once posted this question: “if today were the last day of your life, would you want to do what you are about to do today?” A simple, no-nonsense question for sure, but if you are in business, you would probably require more than a day to think about your answer.
The point here is simple—running a business is risky, especially when it comes to marketing your products. But just as Steve Jobs took the chance at Apple and succeeded at it, you can also do the same in improving your marketing strategies and reap the benefits that you’ve been longing for. Now, if you don’t know where to begin or what exactly to do, you can always learn a thing or two from the big brands:
Be a storyteller.
If you look at the most compelling marketing campaigns today—think Coca-Cola, Google and Dove—you would easily notice that most of them aren’t only geared at convincing people to buy their products but also in telling a story that consumers can relate to at some point. Now, while you cannot afford to mount such huge campaigns yet, you can always adapt the same storytelling mindset when creating your marketing strategies. Focus on how you’d like your consumers to feel and what you’d like to say to them, and build your story from there. Make sure to be original and invest wisely in your ideas. No matter how simple your adverts are, if they tell a good story, consumers will surely be attracted to them. Pick up some useful tips from these good reads:
- The 5 Things Every (Great) Marketing Story Needs
- Tell Your Brand’s Story—The Beginner’s Guide to Online Marketing
- 4 Tips for Creating Emotionally Powerful Brand Stories
Invest in the experience.
Aside from telling a good story, you also need to invest in the experience that will bring your marketing strategies to life—a strategy that a lot of big brands still focus on. If, for instance, you’re building a website for online marketing, make sure that it hits both the style and functionality metrics by teaming up with us. We don’t only specialise in web design, we can also take care if your graphic and logo design needs. Of course, you have to make sure that your employees will look as professional as possible when dealing with your customers. With this in mind, it’s only fitting that you invest in a high quality Total Image Group uniform for each member of your team and even for yourself.
Finally, you can’t deny the fact that community building is slowly shaping the marketing arena these days. Big brands these days are not only creating awesome marketing campaigns, they’re also focusing on adverts that will help build communities of people who share the same passion, hobby or point of view. To make this work for your business, you have to look for something that your target market can talk about, say a period or a trend. Take, for example, the throwback commercial of Pepsi that focused on the ’80s.
You see, surviving the marketing apocalypse doesn’t have to mean raising huge funds or coming up with the biggest ideas. Sometimes, it’s the simple things that can do wonders for your business, as proven by the biggest brands today.